Who does not want to convert their visitors into subscribers and customers through their website? Businesses use different tricks and techniques to generate leads, where using the tools is not new.
Whether it is about spending on the research and development organically or using a plugin or extension to maximize the productivity, marketing efforts keep on differing. And, when it comes to plugins, there are thousands of them that claim more leads and conversions for a business.
In this list, I found one popular and promising name—OptinMonster. So, here is a detailed OptinMonster review to find out if the tool is really helpful for your business or not.
Table of Contents
- 1 OptinMonster Overview and Its Targeted Audience
- 2 User Experience of OptinMonster- From Setting Up to Navigation and Integrations
- 3 Reviewing the Key Features and Capabilities in the Tool
- 4 Reliability and Performance of OptinMonster
- 5 Value Proposition- Pricing of the OptinMonster
- 6 Evaluating Pros and Cons of OptinMonster
- 7 The Final Verdict
OptinMonster Overview and Its Targeted Audience
OptinMonster is a versatile lead generation plugin that helps you convert website visitors into customers. With its wide range of customizable pop-ups, slide-ins, and other opt-in forms, OptinMonster captures your visitors’ attention and encourages them to take action.
It’s a valuable tool for growing your email list, increasing conversions, and boosting your overall business success.
The tool was released back in 2013 to improve the conversions from small independent businesses to Fortune 500 companies, and now it is serving more than 1 million websites. The founding team has built some #1 tools and platforms before starting this venture.
OptinMonster provides advanced targeting and personalization options, allowing you to deliver the right message to the right audience at the right time.
In simple language, the major work of OptinMonster is to convert and monetize the website traffic using different features like popups, floating bars, countdown timers, templates, and so much more. The tool also employs behavior automation techniques to let you offer the right product at the right time.
You should check out the tool if you are a marketing agency, blogger, eCommerce website, or any business wanting to grow your email list and reduce the bounce rates. No coding or programming knowledge is required to use OptinMonster.
You can set up OptinMonster for multiple platforms like WordPress, Blogger, Wix, Magento, Shopify, Drupal, Squarespace, Weebly, Joomla, and Volusion. As around 50% of the websites are running WordPress, maybe yours too, the platform choice is not a problem at all with this tool.
Read – How to Start a Website or Blog in WordPress?
The integration process is just like setting up any other plugin and does not go into deep technicality. Once you integrate, you can start utilizing the offerings of the tool.
For every feature and template you choose, OptinMonster opens a design builder for you. I faced no real problems in finding, adding, modifying, and deleting my campaigns.
The conditioning of the campaigns is easy too. You do not have to be a programmer to set up conditional rules for your designs on a website, as OptinMonster has provided it in a simple-to-use format. Majority is in question form with option fields and simple logical conditioning.
With all of this, connecting the third-party services like Mailchimp is also available right before you finalize your campaign. The analytics tab gives you all the necessary details about your campaign. You might have to watch a couple of videos, and you are ready to start using OptinMonster.
Reviewing the Key Features and Capabilities in the Tool
Features and capabilities are the next elements that I, as a user, am interested in exploring in OptinMonster. It can be divided into a few small sections as mentioned below in this section.
Campaign Types
A complete led gen solution shall have most of the attention-grabbing offers that can maximize the engagement of the visitor peeking on the website. It is impressive to see that OptinMonster offers a lot of these campaign types. These include lightbox popups, floating bars, full-screen welcome gates, sidebar opt-in forms, slide-in toasters, content lockers, countdown timers, and a bunch of more offers.
I strongly think that you can add a lot of unique elements so that your users do not feel frustrated by the range of offers you sent them.
Drag and Drop Building Capability
You do not need a developer to create and design your marketing campaign because OptinMonster offers easy drag-and-drop builder functionality. I was able to even build a couple of offers from the empty canvas. Even the multi-step campaigns were easy to set up using their drop options.
Personalized Targeting Features
Now how about personalized targeting? Users want to do personalized campaigns consistently to improve the experience of their brand.
OptinMonster has a few features like referrer detection, smart tags, onsite retargeting, cookie retargeting, and AdBlock detection to maximize the personalized experience, which really impressed me.
Reliability and Performance of OptinMonster
With all these offerings and gaining most of the checks a user would want in a lead generation tool, it seems that OptinMonster has checked the reliability and performance part too.
It is easy to send the information that you have collected to your preferred channels. The tool supports all the major ESPs and CRMs, including Zapier and Uncanny Automator.
You can instantly share the leads with your partners too using list segmentation and effective success tracking through retargeting pixels. Your campaigns do not stop even when someone is using bypassers and ad blockers.
Performance analytics is there too, with the required actionable insights and conversion metrics that are available directly in the dashboard. The reliability of the platform further extends with the use of developer-friendly APIs and webhooks for custom integrations, making it a reliable digital marketing tool.
Value Proposition- Pricing of the OptinMonster
OptinMonster has 4 major plans with different pricing and offerings suiting diverse customer requirements. If you pay monthly, then the costs are more as compared to annual payment; still, we will see the monthly plans since they are more common among users. The plans are Basic, Plus, Pro, and Growth.
The basic plan is suitable if you want to just get more subscribers and leads from your existing traffic. You get all the basic features like popups, bars, forms, and boxes with 700+ designed templates for drag-and-drop building. The price of the basic plan is $18 a month.
Next is the Plus plan, which is $48 a month and is designed for those who want to grow their businesses with more customers in a few clicks. There are some advanced features that you get that are not available in the basic plan.
Pro, as the name suggests, is a big plan costing $73/month and is a must-have for the businesses that want to sell anything and want to increase their sales revenue more. You can use it on 3 sites with pro features like smart tags and countdown timers. There are some pro integrations, like HubSpot and Google Analytics, with training and support components.
Finally, the Growth plan gives you all the tools that are needed to maximize your revenue and costs you $123 a month, giving you the best of everything from the OptinMonster.
Evaluating Pros and Cons of OptinMonster
That was everything in detail, but if you want to take a quick look, here are the pros and cons of the tool that I found in my OptinMonster review.
Pros
- Works with multiple platforms such as WordPress, Blogger, Wix, Magento, Shopify, and more.
- Simple integration and setup process, with a user-friendly design builder.
- Offers a variety of campaign types, including popups, floating bars, countdown timers, and more.
- Features like referrer detection, smart tags, and AdBlock detection enhance personalization.
- Easy to create and design campaigns without needing a developer.
- Supports all major ESPs, CRMs, Zapier, and Uncanny Automator.
- Includes features like retargeting pixels for better ROI tracking.
- Provides actionable insights and conversion metrics directly in the dashboard.
- High performance and reliability with a developer-friendly API and webhooks.
Cons
- May require watching tutorial videos to fully utilize all features.
- Some advanced features are only available in higher-priced plans.
- Despite the drag-and-drop builder, there may be some limitations in design flexibility.
The Final Verdict
I had a great time exploring the OptinMonster tool. As compared to the other platforms, I do find it one of the best choices in the market. You get all the basic, advanced, and pro features depending upon your plan.
For a small business, the basic and plus plans are enough, and for enterprises, they have built the best plan an organization may prefer. The learning curve is not tough either, with proper documentation laying right on their website.
Overall, after the OptinMonster review, the conclusion stays; “it is a great tool if you want to maximize your website conversion irrespective of your business size.”
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